VFB LINGERIE BECOMES LACELIER

VFB Lingerie unveils its new identity, under the name LACELIER. A vector of know-how in the industry, LACELIER is a portmanteau of “lacer”, French of “to lace”, which evokes its link to the female body, and “atelier”, French for “workshop”, a symbol of their distinct and meticulous quality, and of their entrepreneurial spirit. Their decision to choose these words is both simple and identifiable, confirming the designer group’s firm anchor to France while simultaneously upholding their international strategy.