THE ART OF CORSETRY
LOU, the jewel of French corsetry, distinguishes itself with its ready-to-wear allure that is equally audacious as it is elegant. Its avant-gardist creations are liberating and graphic at their core, and are designed like rich and refined works of art to seduce contemporary women who are searching for a distinctive charm.
During a voyage on the Orient Express, entrepreneur André Faller fell under the spell of a young gymnast named Lucienne. This young modern woman was passionate about couture and created her own lingerie. Thus was born LOU lingerie, inspired by the name of its creator. Established in Grenoble, the small business became a rapid success through selling liberating and bold creations designed in Lucienne’s image.