The LOU brand is launching a fashionable and glamorous campaign across Parisian kiosks and stations. LOU will be displayed at the heart of the strategic hubs of the French capital during November, and the campaign will continue on social media until the end of December.

VFB Lingerie unveils its new identity, under the name LACELIER. A vector of know-how in the industry, LACELIER is a portmanteau of “lacer”, French of “to lace”, which evokes its link to the female body, and “atelier”, French for “workshop”, a symbol of their distinct and meticulous quality, and of their entrepreneurial spirit. Their decision to choose these words is both simple and identifiable, confirming the designer group’s firm anchor to France while simultaneously upholding their international strategy.

LOU opens new doors this spring, including Haussmann Paris, Lyon, Lille, Rennes, Le Havre, Parly, Metz and Nancy.

The Lacelier group presented the new Spring/Summer 2020 collections for their 6 brands to their French and international clients. It was certainly a very frenchy catwalk.

Bestform is launching its new digital campaign #allmuses. An ode to femininity and body diversity that places value in real, audacious and inspiring women. A campaign that reflects the commitments the brand has upheld for years. See more on Instagram: @bestformlingerie

The group’s French and international collaborators reunited in Paris to celebrate the new year. It was a great occasion for the group to discuss strategic issues and objectives for the next 5 years.